Comments on: Marketing: Building Professional Recognition http://www.bodyguardcareers.com/2008/03/18/marketing-building-professional-recognition/ BODYGUARD CAREERS is an informational site with the purpose of providing bodyguards with all the information and tools necessary to succeed in the executive protection industry. Wed, 08 Feb 2012 18:05:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Carlos Amaya http://www.bodyguardcareers.com/2008/03/18/marketing-building-professional-recognition/comment-page-1/#comment-69101 Carlos Amaya Fri, 21 Mar 2008 23:45:16 +0000 http://www.bodyguardcareers.com/2008/03/18/marketing-building-professional-recognition/#comment-69101 There are different approaches to Marketing and you can determine which approach you need based on what stage your business is in. For example; if you are basically starting out which means not many people know of you, then your market approach at this point is - Public Relations - a good website will help with this, especially if you want to do assignments internationally, you're still working but at the same time your're promoting yourself by doing a better than great job and then you ask your employers to give you testimonials/recommendations, most employers will be more than glad to recommend you to their family and friends provided that you have done a better than great job for them, and ask then if it is ok to post on your website these testimonials with pictures. If they say- its ok, Great! but if they say no, then you must utterly respect that. As you become well known for doing a great job then all you have to do is allow your professionalism to do the marketing for you, which will translate into word of mouth which in this business is the best marketing you can have at little or no cost to you!! There are different approaches to Marketing and you can determine which approach you need based on what stage your business is in. For example; if you are basically starting out which means not many people know of you, then your market approach at this point is – Public Relations – a good website will help with this, especially if you want to do assignments internationally, you’re still working but at the same time your’re promoting yourself by doing a better than great job and then you ask your employers to give you testimonials/recommendations, most employers will be more than glad to recommend you to their family and friends provided that you have done a better than great job for them, and ask then if it is ok to post on your website these testimonials with pictures. If they say- its ok, Great! but if they say no, then you must utterly respect that. As you become well known for doing a great job then all you have to do is allow your professionalism to do the marketing for you, which will translate into word of mouth which in this business is the best marketing you can have at little or no cost to you!!

]]> By: Nick Earnshaw http://www.bodyguardcareers.com/2008/03/18/marketing-building-professional-recognition/comment-page-1/#comment-68517 Nick Earnshaw Wed, 19 Mar 2008 10:05:12 +0000 http://www.bodyguardcareers.com/2008/03/18/marketing-building-professional-recognition/#comment-68517 HI, I would like to say that I have read your article on marketing yourself as a BG or CPO. and to a degree I think you are correct. However, I have been in the business for over 23 years, working with a variety of corporate clients from around the world. I work regularly and do not have a problem securing contracts. I do not have a website and I do not shout to the world what I do and still I get work. The secret for me is, CONFIDENTIALITY, I do not set out to print photographs of me with clients all over the net, I do not tell every Tom, Dick or Harry who I work for or have worked for and my clients appreciate this. If you work a contract for a principal and do an outstanding job, then the principal will often do the marketing for you and will introduce you to potential new clients and so the work goes on. I am not for a moment saying that this would work for everyone, but it does for me. I can see no point in wasting money on a website that frankly means nothing, anyone can say they are a bodyguard and produce a website with photographs that supposedly back up their claims. The proof comes in actually doing the job and the best form of marketing is WORD OF MOUTH. Thanks for letting me put my comments forward and Good luck. Stay safe. Nick Earnshaw. HI, I would like to say that I have read your article on marketing yourself as a BG or CPO. and to a degree I think you are correct. However, I have been in the business for over 23 years, working with a variety of corporate clients from around the world. I work regularly and do not have a problem securing contracts. I do not have a website and I do not shout to the world what I do and still I get work.

The secret for me is, CONFIDENTIALITY, I do not set out to print photographs of me with clients all over the net, I do not tell every Tom, Dick or Harry who I work for or have worked for and my clients appreciate this.

If you work a contract for a principal and do an outstanding job, then the principal will often do the marketing for you and will introduce you to potential new clients and so the work goes on.

I am not for a moment saying that this would work for everyone, but it does for me. I can see no point in wasting money on a website that frankly means nothing, anyone can say they are a bodyguard and produce a website with photographs that supposedly back up their claims. The proof comes in actually doing the job and the best form of marketing is WORD OF MOUTH. Thanks for letting me put my comments forward and Good luck. Stay safe. Nick Earnshaw.

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