Why Mom Was Right About Networking

Why Mom Was Right About Networking

Why Mom Was Right About Networking

Someone wrote “your network is your net worth,” and yet, are you really investing your time in this tool? Time spent in entering personal contacts, updating contact information and maintaining relationships is time well spent.

According to Susan RoAne, the author of the book How to Work a Room, “As an entrepreneur, if you don’t have a network, you will keep reinventing the wheel.” In the Internet age, networking has taken on a whole new meaning. Keeping up with the competition means staying in front of your peers, on top of the latest news and keeping in touch. Keeping in touch means not only sending an occasional email but spending time on the phone and face-to-face.

Many social media/networking sites are free–and more are on the way. All help you stay connected to people you know and spark relationships with those you don’t–including customers, suppliers, partners and advisers. There are also software applications that help to update and maintain your networks. If you aren’t using these services already, sign up! Here are some of the social media/networking sites that I use:

• Linked In

• Twitter

• Facebook

Here’s a specific plan to really make the most of your network: Choose one day of the week (not a Monday) for the next four weeks in which you will randomly select three individuals from whatever database you use. Devote 15 minutes on the telephone chatting and catching up. Agree to do something with at least one of the three you call; plan a lunch or breakfast; or even a time to just meet in person for coffee. A month of “maintaining” your network will only take approximately four hours or so of your time, and has the potential of yielding results.

Hucky

 

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What Wikipedia can’t tell you about Executive Protection?

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Executive Protection

I hate to be the barrier of bad news, but there are no extravagant schemes or methods for earning more money in executive protection; it really comes down to a single thing.  Never cut your rates.  As simple as this one thing sounds, anyone who has been in the executive protection business at all will know there always seem to be compelling reasons to cut your rates but when you do so, you create a landslide of difficulties barring access to increased future earnings.

Most of us have experienced the disappointment of purchasing an item or service at full price only to find the same item from the same provider days later for substantially less money.

When this happens it doesn’t take much to figure out that the seller was offering the item far above market value in the first place.  Whenever this happens you immediately feel taken advantage of.  This is the same thing that occurs in the mind of your client when they realize your rates were always open to a downward adjustment.

This is true when your client is the one who manages to negotiate a better rate with you and when they hear of another client getting a better rate for the same service.

The second problem with cutting your rates is that it sends a signal to your client that you really are not worth the money you charge.  Again, think of this as a consumer.  People who are selling a superior product or service do not have to drop their prices, they know their product is worth the money, and they know their customers will pay a fair price.

This is not arrogance; this is confidence.  Clients may not always enjoy paying for services rendered but they do enjoy knowing they are getting good value for the money they spend on personal protection.  When you stick to your guns you are sending a message to your client that your services are worth every penny of what you are charging.

Another reason for standing firm is that when you agree to accept less for your services you are telling your client you are desperate.  The problem with being desperate is that it indicates no one else would want to hire you.

This is a bad message to send to a client who is counting on you to keep them safe.  It’s a little bit like shopping for a bullet resistant vest and the shop keeper is uncompromising on his price for the first three you look at, but on the fourth vest he is more than willing to bargain.

Anyone who values their life would not pay for the fourth vest, and you would probably not wear it even if the shop keeper was giving it away for free.

The way to fix this problem is to do a good market analysis and price your services accurately for the market you are in.  Write up a solid business plan that explains why you are worth the rates you charge and include honest appraisals of your services compared with the competition within your market.

Bring value to your client and be prepared to explain why you have priced your services as they are.  Try not to be offended when they ask you to justify your fees, this is your chance to shine and let them know what they are getting for their money.

List your certifications and the executive protection schools you have attended.  Explain how your EMT certifications, language skills, marksmanship training, and other acumen benefit them.  Once you determined the fair price for your services stand firm and show your client that you are worth the investment.

 

What Not To Do When Job Searching

By Hucky Austin

I know that in your mind you think you are the perfect fit for Tiger Media International. Yet, you failed to mention what you are applying for; was it the janitor, the receptionist or the executive protection position?

By the way, my name is spelled “Thompson” and since I am a male, I was a little put off by the fact that you addressed me as “Ms. Leslie Thompson.” I suppose my first name threw you off. I suppose somebody didn’t do their research prior to submitting their materials.

Speaking of research, you mentioned that you “love to work with animals.” Our business, Tiger Media International, is a public relations marketing firm. No tigers. Or lions. Or bears.

By the time I got to the end of your resume (all six pages, 10-point Frenchy Script) I understood that you were interested in the Executive Protection position which was posted online. In that advertisement, I specifically requested that only individuals who speak and write fluent Spanish submit a resume. While your cover letter started with the greeting “Ola” and you sprinkled in words like “caliente” (3 times) and closed with “muchos gracias,” nowhere on your resume does it indicate that you actually speak Spanish.

Your resume painted quite a detailed portrait of you. Who knew a child could make that much in lemonade sales? And the three months you worked at Taco Gringo in 1998; you seem to feel that experience relates to this job. I can’t see it. But I’m glad you can. Oh, wait. Does that have something to do with speaking Spanish?

The job advertisement indicated that 50% of the job would require international travel, accompanying our top executive on business trips. It appears you don’t have a passport, have never negotiated an airport with a VIP, speak any foreign languages, or are even available to travel. I noticed your cover letter didn’t address this important job requirement, or how you felt about it.

[Read more…]

Bodyguard Careers Guest Post Guidelines

By Harlan (Hucky) Austin

I receive hundreds of e-mails a month from individuals who want to know if I accept guest posts on Bodyguard Careers, and if  so, what are the guidelines. I thought it would be easier to write the guidelines in a post and just refer every one here.
So the answer to the first question is: Yes, we do accept guest posts. At present we publish two guest posts per week, usually on Mondays and Fridays. Below you will find all the details about the process.

What kind of content do you accept?

Anything that is related to the executive protection industry and, useful for our readers is good content for a guest post. There is no minimum length for your post, but usually the guest posts have over 350 words.

General Guidelines

•    Your post must be original and must have never been published before on the Internet
•    You agree to not publish the post anywhere else (i.e., in your own blog or as a guest post in other blogs)
•    You can include one link in the byline, which will be displayed at the bottom of the post

Formatting Guidelines

•    Please format your guest post as a word document, so that we can copy and paste it into the WordPress HTML editor.
•    Make sure to include the author byline at the bottom, with the link to your website already formatted (do not spam keywords there, though).

Submission Guidelines

If you have a post that meets the guidelines above, you can send it to me on the email hucky@bodyguardcareers.com Please include the post in the body of the email itself, or as a .doc attachment.

Usually within 48 hours I will reply stating if we will accept the guest post or not. If I reject your post, you are obviously free to use it in your own blog or to propose it as a guest post to some other website.

Think Before You Put The Keys In The Ignition

Whether you are taking your Protectee on a drive across town from Hollywood to Anaheim, or a road trip from San Diego to San Francisco. It is important to take every necessary precaution to ensure a safe trip for you and your Protectee.

The last two decades have seen an increased in national awareness of the dangers involved in daily travel and the simple preventative measures that can be taken to greatly reduce the risks of accidents and injuries. This awareness has spilled onto the Web and information is readily available that deals with every conceivable aspect of t motorized travel and travel safety.

The crusade to spread the word about travel safety has grown to include more aggressive and progressive tactics, including defensive driving strategies, drunken driving legislation, speed limit enforcement programs, and much more. With devices such as cellular phones and GPS advanced automobile capabilities offering luxuries that present potential distractions for drivers, our nation’s highways are potentially more dangerous than ever before.

Perhaps that is the reason why more information is now available about safety laws and precautions than at any other time in the history of motorized travel. Something to think about before you put the keys in the ignition.