Key to Marketing Yourself
By Hucky Austin
One of the questions I’m asked most is, “How do I find work?” It can be very difficult to secure bodyguard or executive protection contracts and I’d like to address what I perceive as a shortcoming in terms of landing good jobs: Self-Promotion.
If going solo is your desire, go after the work diligently and persistently. Sales and marketing is very much a numbers game. You’ll be rejected or ignored a hundred times for every nibble or yes you’ll receive. It’s rough going at first but in time, if you conduct yourself well, apply yourself to personal and professional development, your reputation will bring work to your door or nowadays, your email inbox.
President of Bodyguards Careers Harlan Austin has acquired over 25 years of field experience as an Executive Protection Specialist, seven years of which he served as Director of Security Services for Paisley Park Productions.
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