By Doug Belton
There are no elaborate schemes or formulas for earning more in executive protection; it really comes down to a single thing. Never cut your rates. As simple as this one thing sounds, anyone who has been in business at all will know there always seem to be compelling reasons to cut your rates but when you do so, you create a landslide of obstacles barring access to increased future earnings.
We have all experienced the disappointment of purchasing an item or service at full price only to find the same item from the same provider days later for substantially less money. When this happens it doesn’t take much to figure out that the seller was offering the item far above market value in the first place.