6 Critical Lessons Learned in 2011

By Doc Rogers

Now is certainly the time to reflect on what you’ve learned this past year, here’s some critical lessons I learned in 2011 and I hope there are some good take a ways from this article.

1.    Loyalty. There is no such thing as a loyal client. This may sound negative. But it’s vital to know. You may be focusing all your BG attention and efforts on one key client while neglecting others. Once that key client does not require your BG services any longer you’ll be left with a dramatic dry spell in work and in revenue.  Key Take Away: Focus equally on all your BG clients.

2.    Overload. Don’t try to do all the BG assignments yourself. You will spread yourself too thin and can only work so many assignments at one time. This reduces your income potential. Key Take Away: Shift your focus to managing BG assignment utilizing vetted and trained personnel under your command instead of trying to do all the BG assignments yourself.

3.    Expenses. Don’t neglect incidental expenses. To stay profitable in today’s expensive world BGs must charge clients for their incidental expenses.  Key Take Away:  Your BG contract should have a daily payment for lodging expenses, meals and related incidental expenses while on assignment. This way you revenue will not go down, your expenses will not go up and your profits will not suffer.

4.    Cancellations. Utilize a cancellation clause. In today’s undetermined business world many clients are forced to cancel BG services. Professional BGs should include a cancellation clause in their contract. Cancellations make profits suffer and you can actually lose money.  Key Take Away:   Suggested cancellation fees for BG services: 30 – 15 days prior to BG service: 5%, 14 – 7 days prior to BG service: 10%, 6 – 3 days prior to BG service: 25% and Less than 72 hours prior to BG service: 50% of the total price quoted for the BG assignment.

5.    Errors. Accept your past errors. As professionals BGs we cannot account for all the errors of the world. Cancelled flights, delays in visas, passport renewals, lost luggage,  etc.  Mistakes happen from time to time. We acknowledge this fact.  But we should not dwell upon them or let them affect our performance. Key Take Away: Champions learn from past errors and do their best to avoid repetition in the future.

6.    Risks. We should take more positive risks in our lives (never on the job where clients are concerned). This includes career advancement, obtaining BG contracts, meeting the right people and obtaining more education. Key Take Away: Historically those who achieved greatness in business and in their personal lives took all the positive risks possible. For once they crossed that risk; personal satisfaction, confidence, self-respect was gained and success became easier. Don’t be afraid to take changes.  Keep safe and God speed.

  • Alonzo Gomez

    I don’t freelance (yet) and so I learned a lot from this one. Many points here are as true for us bodyguards as for anyone else, and good to keep in mind at all times. Doc, your entries are a never-ending source of wisdom.

  • http://www.icepltd.com Doc Rogers

    Alonzo: Thanks so much for the compliment, you also provide us with wisdom on your professional reply’s to the posts. Keep Safe my Friend!

  • http://www.pantherprotectionservices.com Six

    Always good advice Doc. The best client you have are the ones you have now. However you can never stop doing business development. Often by no fault of your own at some time not convenient for you your client will suspend the need for your services. Diversifying your revenue streams is the key for most successful agencies and independent bodyguards alike.

  • Vince Jackson

    Again, thanks for the great wisdom Doc and thanks for the tidbit as well Six! I am not close to freelance yet, but these are great tips to help understand the EP Business, keyword being “business.” I think if more Agents would take time out to learn the business, there will be a lot fewer, “I don’t get paid for this” remarks that make assignments run a lot crummier. It would also improve Agent/Owner relations, because then you would easier understand why the Owner may have made a certain decision that may not have appeared to be very wise to someone who doesn’t understand business. Whether you have your own business or are working for someone else, sometimes you will have to do some things you don’t want to do to get where you want to be. Thanks again Doc!

  • Romeo46th

    sometimes your words was right to be more advances to me…thanks…!!!