By Doc Rogers

The following article provides strategies that should help you retain your present clients, as well as attract more business even in these recessionary times.

In today’s economic climate, present and prospective clients are expecting more for their money when hiring protection. This means we must add more value and better service while doing our core bodyguard duties of keeping the client safe and secure at all times.

We need to be looking for ways to make the client’s life easier; providing them with anything they may want (legally) while doing our job with professional efficiency. As professionals we must pay attention to details, no matter how small.

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In the movie, The Bodyguard, Kevin Costner’s character, Frank Farmer, is hired to protect Whitney Houston’s character, Rachel Marron. In the movie after a rocky start eventually the two fall in love. Now many will say that this is just Hollywood, however, I have actually seen this played out in real life. In one instance, the bodyguard and the principal had a great relationship that lasted for many years. In another situation, the bodyguard was fired shortly after him and the principal broke up. My question is: What are your thoughts on romantic relationships with a principal? In your opinion, is this ethically wrong? I would love to hear your thoughts!

By Eliljah Shaw

Source: Circuit –The Magazine for Bodyguards

Let’s face it, in our industry the celebrity bodyguard doesn’t always get a lot of respect. Corporate Protective Agents lump them just above club bouncers on the evolutionary ladder, while our peers that handle personal security details in war zones, such as Iraq or Afghanistan look at us as glorified babysitters. Of course both of these stereotypes are just that, a collection of generalizations that may apply to some, but definitely not to all.

However, the Ten Thousand dollar question is, if you’re in the celebrity protection industry, does it describe you? If your sole qualifications for servicing your clients are, you weigh 300 pounds and you used to play football in college, chances are they might be right. As I look at it, the difference between being a bodyguard or a buddyguard comes down to training.

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Vehicle-based incidents are one of the biggest risks to our clients during bodyguard and executive protection assignments. There are reckless and hazardous civilian drivers out there as well as undisciplined pedestrians crossing the roads illegally that cause the majority of accidents. 

The security drivers we utilize during road movements for our clients must be top notch to detect and avoid potentially dangerous situations while delivering them to their destinations safely. The most important rule for our security drivers, without fail, is the need to maintain awareness every day. Their knowledge, preparation and route planning should be brought to bear each day as well.

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By Doc Rogers

Professional bodyguards today should kick up their training a notch so they can continue to remain competitive and to represent excellent value for their money.

Yes, it takes money, to make money in the bodyguard business but the training you receive is your foundation. Look at the big picture, you should spend now and reap the benefits later. Think of your training as a continual process, set up a continuing bodyguard education program for yourself.

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