Executive Protection Guide on How to Swim with the Sharks



Executive Protection Guide on How to Swim with the Sharks

By Doc Rogers

This article talks about how Executive Protection Specialists can swim with the sharks however, it does not suggest that all people in the executive protection industry are ruthless or greedy. Ninety-nine per cent are trustworthy, hardworking professionals.  That leaves one per cent of sharks in the executive protection waters you either have to avoid, fend off or learn to swim with and not get eaten alive.

Avoiding Shark-Infested Waters

Whenever possible try to avoid shark-infested waters. This means doing your research within the operational area in which you want to work or setup shop.  Avoid areas that have long feuds involving executive protection contracts, murders linked with the executive protection or security industry as well as areas with a high rate of executive protection or security business-to-business predatory lawsuits. These types of locations and the people in them are bent upon murder and destruction and it would be difficult to fend off all the parasitic advances.

Fending Off Attacks

If you choose an area that has minimal shark infestations, you still can’t afford to relax. There is no such thing as a risk-free environment. A shark never sleeps and to keep afloat, it has to continuously swim.  You may face some uncomfortable and challenging situations even in non-shark pit waters. To prevent from being bitten and to successfully fend off shark attacks proper executive protection business planning, designing and developing is needed. Blood will attract sharks so it’s imperative to have a strong team that will be able to prevent, detect, delay, fend off or neutralize attacks. Sharks frequently give off pre-attack warnings. These include making an initial passes or swimming toward their potential victims displaying aggressive behavior.  Watch for these warning signs and remember the shark’s tactics and techniques are continually changing and accordingly, you must remain vigilant

Swimming with the Sharks

It is generally difficult to outswim a shark. You may have to learn to swim safely with the sharks; so fast and resolute mitigating action is needed. This means beating the sharks at their own game. It’s the “if you can’t beat ‘em, join ‘em” attitude. You won’t become one of them; you’ll just be swimming alongside of them.   The sharks in the executive protection business are normally not true executive protection professionals. They are not client focused or service orientated.  Your clients have to be satisfied with your executive protection performance. This means forging your way ahead with no disgruntled customers, no delays or poor quality services and insisting on quality work from your executive protection team and always watching each other’s back 24/7. This will make you an unattractive target.


Swimming with the sharks is risky business. It should only be taken if it’s a calculated and smart; keeping constant watch for sharks circling below and above you.  This is accomplished through solidarity and knowing that sharks will always be in the executive protection waters. Knowing the risk is always there; but never allowing it to keep you on the beach. We all have seen the signs “swim at your own risk” for some people in the industry they rather swim with the sharks than follow the heard. Some gutsy, streetwise executive protection professionals from hard­scrabble backgrounds not only survive, but thrive in this type of environment. Keep safe and God speed.

Doc Rogers is the author of Corporate Executive Protection – A Manual for Inspiring Corporate Bodyguards and president and CEO of International Corporate Executive Protection Ltd. Doc has earned a Ph.D. in Security Administration from Southwest University and he is SE Asia’s leading expert on executive protection and corporate security.

How to get Established in the Executive Protection Industry

Executive ProtectionBy Doc Rogers

Establishing yourself in the executive protection industry is very important, because if no one has heard of you, you’ll never land a job or get picked up by an executive protection team. You begin the progression by first establishing the professional services you will offer prospective clients, visiting executive protection teams and while working for executive protection firms as a vendor.  These are some questions you need to ask yourself:

What precise services do you offer?

Some examples:

  • Executive Protection; low-profile but high protective coverage for powerful corporate CEOs and senior executives.
  • Celebrity Protection; higher-profile, high protective coverage and lawsuit cautious personnel.
  • Security Driver; well-trained security drivers, high-end vehicles and good client service.
  • Advance Work; provide clients with timely and relevant information within your operational area so senior executives can act with confidence while on business visits.

How are your services different from your competitors?

Some examples:

  • You and your executive protection team are highly professional, friendly, genuine people with integrity, character, and the ability to manage clients from the corporate and entertainment world as well as other VIPs.

What do you specialize in?

  • Prior to specializing you must first identify your clients’ needs.
  • When specializing in a certain executive protection service looks at the long run rather than the short-term gains.


Some examples:

  • Delivering comprehensive executive protection services and solutions to help clients navigate safely in (the operational area you want to specialize in).
  • We conduct and develop in-depth advance work in order to increased situational awareness and deliver actionable intelligence for clients visiting (the operational area you want to specialize in).

Making Connections

Once you have these above questions answered it’s time to roll up your sleeves and get to work establishing yourself in the industry.  It’s always hard to get that first client, that’s why you must start promoting your name and EP services as much as possible. The more well-known you are now, the more opportunities will have in the future. To do this you need to have a complete understanding of the EP industry and have the ability to make personal and professional relationships so you will be referred to others based on the connections you build. Putting yourself in a situations where opportunity could easily happen.

 Marketing Yourself and Your Services

Your goal in marketing yourself is to explain to people who you are and what you do in a non-pushy fashion in order to reach potential clients (executives, celebrities, executive protection firms and executive protection teams) who you feel want or need your professional services.  There are whole bookshelves on the subject of marketing yourself. However, the simplest way to go about it in the EP industry is through email, social media, and snail mail, press releases, handing out business cards at executive protection trade shows, face-to-face meetings and professional networking. Use each option to your advantage and customize your approach based on the client selection you are promoting.  Build a list of planned marketing efforts you want to conduct and start going about in a systematic manner.

Develop a Strong Social Media Presence

You need to have a strong presence on Facebook and LinkedIn to establish yourself in the executive protection industry. This means professional looking photos of yourself and executive protection team members. Leave the photos of firearms and happy hour at the pub off the pages. This not only shows bad taste but could lead to a loss of credibility. You are looking to develop a professional presence only.  Become active in your Facebook and LinkedIn groups. Provide good solid information on discussion topics and keep professional at all times. You are looking to attract only professional attention. Never lose sight of your primary responsibility.  Follow the advice in this article and you’ll get established in the executive protection industry industry in no time. Good luck and God speed.

Doc Rogers is the author of Corporate Executive Protection – A Manual for Inspiring Corporate Bodyguards and president and CEO of International Corporate Executive Protection Ltd. Doc has earned a Ph.D. in Security Administration from Southwest University and he is SE Asia’s leading expert on executive protection and corporate security.



Bodyguard Training in Florida

Bodyguard Training

Bodyguard Training in Florida

Bodyguard Training in Florida: Interested in Bodyguard Training in Florida? The S2 Safety and Intelligence Institute has been in operation since early 1982, and in that time span the school has trained thousands of security, law enforcement and Executive Protection Specialist. Located in Florida, the S2 Institute offers a well-rounded course taught by world class trainers and instructors that approach the topics they teach with real world experience, sophistication and personal insight into many of the faucets that encompass today’s well-rounded Executive Protection Specialist. For additional information on Bodyguard Training in Florida, and the S2 Institute please call Phone: 1-727-461-0066

Things to consider before you start your Bodyguard Training in Florida:

• You should be at least 18 years old.

• Clean record.

• Mentally sound.

• Physically fit.

• Good eyesight & hearing.

• Excellent communication skills.

• Be a citizen or legal resident alien of the U.S. or have been granted authority to work in the U.S. by the Department of Homeland Security, U.S. Citizenship and Immigration Services (USCIS).

Additional information on Bodyguard Training in Florida is listed below. Licensing is overseen by the Department of Agriculture and Consumer Services, Division of Licensing. Contact Information: Department of Agriculture and Consumer Services, Division of Licensing, Box 6687, Tallahassee FL 32314 Phone 1-850-487-0482 Web Site: http://licgweb.doacs.state.fl.us/ Check Investigator License:http://licgweb.dos.state.fl.us/access/individual.html Handbook http://licgweb.doacs.state.fl.us/investigations/index.html State Law: http://…com/3d935

Remember there is more to being a BODYGUARD than pushing people out of the way or having an weapons permit. Research and preparation aimed at identifying potential threats and contingency plans supersedes the need for big bouncer like bodyguards. Executive protection professionals receive training in skills such as defensive driving, emergency medical response and physical fitness. They know how to prepare for important events ahead of time and counter threats. And they act and dress like their protection subjects.

Overall, what’s expected is everything it takes to make the life of your client safer. Anticipating needs is a big one— being able to look at a situation and determine what can go wrong and make sure it doesn’t; or knowing how to fix a problem once it occurs.

I look forward to sharing in your success–I know you will find, as I have, that you are on a career path that is both interesting and profitable. But it all starts with your Bodyguard Training in Florida.

Harlan (Hucky) Austin


By Doc Rogers

As bodyguards we have daily disciplines we must go through, both on and off duty.  Most of us kid ourselves that we’d get that extra training, read that manual, do some physical exercises or go to the shooting range . . . if only we had the time. However, to get things done to improve our careers and lives we must make the time, set priorities, discipline ourselves to get our daily disciplines done. Discipline is not about pushing ourselves to improve. It’s about wanting to get better at the job.

For example, many people in the industry say, “I want to be a great shooter, be able to score first rounds hits dead center, but I don’t have the time for all that practice and training. In fact, I don’t even own a weapon. Can you tell me the shortcut to being an expert marksman?”  Get to the range five times a week, practice until your trigger finger bleeds. Talk with as many firearms experts face-to-face and online as possible, read books on the subject and take notes.  Do this for a year and your shooting will improve dramatically.  If you are still learning the fundamentals of the trade, you’ve got a lot of training to do. And no, I don’t know any shortcuts. Sorry.

In our business, discipline gets the job done. The bodyguard who puts in more training and practice hours has more success than those who put in fewer hours. You have to want to improve and the only way to do is to work harder than everyone else. Here are some ways to find the time to get things done:

  • Outline what you want to achieve.
  • Know how badly you want to achieve it.
  • Know what gets in the way of your achievements and avoid them.
  • The real key to improving your career is to have goals, both short- and long-term. Set goals; daily, weekly, monthly and yearly.
  • Get excited to live the lifestyle you badly want by accomplishing your daily disciplines. Be self-motivated.

A professional bodyguard career is not built overnight; it’s very important to maintain total concentration on your daily disciplines.  You need to have consistency and patience. However, if you work hard, follow the above ethics and set your goals for the long haul, you will soon have an exceptional bodyguard career that’s well worth the extra effort. Good luck and God speed.

Doc Rogers is the author of Corporate Executive Protection – A Manual for Inspiring Corporate Bodyguards and president and CEO of International Corporate Executive Protection Ltd. Doc has earned a Ph.D. in Security Administration from Southwest University and he is SE Asia’s leading expert on executive protection and corporate security.

Tips For The Executive Protection Trade

By Doc Rogers


Great things are not accomplished in the trade by impulse, or accident.  But by a series of short, medium and long term goals. Be specific with your goals. Break them down into small tasks as much as you can and set goals for the day, week, month and year.  Having meaningful executive protection goals prevents you from spinning your wheels and going nowhere. But, remember you have to visualize the success of accomplishing these daily.


Be a hungry reader and devour anything you can get your hands on in the executive protection trade from any writing medium (books, magazines, eBooks, Internet, etc.). This means less TV but the knowledge you gain from the investment will be well worth it. Just as we must eat to nourish our bodies, we must feed our minds by reading.


Highly successful bodyguards are successful because they do a superior Job. When starting out, they attended the best executive protection academies and had mentors that took the necessary time to develop their skill. They knew what it took to make it the executive protection business.  They have the ruthless to do their best in the industry. Successful bodyguards know they are only as good as their last assignment. They maintain a high stand of excellence because their livelihood and reputation depends on it.  They know that a few slip-ups could lead to being replaced by up-and-coming young guns in the industry.  Second-rate executive protection standards will never occur on their watch.


When all is said and done it’s the protection of clientele that’s counts.  This means superior advance work that gives the executive protection team the high confidence and good judgment it needs based on the quality of information provided by the advance man. Competent bodyguards think through every single aspect of what you do. This intelligence gives them the necessary foresight to anticipate and apply counter measures to effectively negate risks, vulnerabilities or threats towards the client in a professional manner.  Continue with your hard word, bootstrapped endurance, and the drive and you will surely succeed. Keep safe and God speed.

Doc Rogers is the author of Corporate Executive Protection – A Manual for Inspiring Corporate Bodyguards and president and CEO of International Corporate Executive Protection Ltd. Doc has earned a Ph.D. in Security Administration from Southwest University and he is SE Asia’s leading expert on executive protection and corporate security.