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What You Should Know When Looking for Personal Protection

By Henrik Bramsborg

As a former personal protection operative and present business/career coach, I have had the opportunity to be on both sides of the fence, so to speak, in regards to being hired as- and hiring personal protection.

Any executive or other businessmen looking for a protection should take certain things into consideration, unknown to most people.

A. If a bodyguard is needed in a certain area, so is local knowledge. Do not fall into the trap of solely hiring someone from your own backyard, if you are going to a foreign country. Hire a local security specialist to assist your own security on site. Language, geography and culture can be vital.

B. Having a single certificate from a so-called bodyguard organization or bodyguard school does NOT make a specialist â€“ no matter the school reputation. Background schooling, military experience (or other â€œhardâ€ professions), past jobs and cognitive capacity all add to the equation. The same goes with other occupations. Former special forces is NOT spelled b.o.d.y.g.u.a.r.d., neither is police, CIA or FBI.

C. Anyone claiming to be a bodyguard should be able to arrange logistics, do a research based risk assessment, know first aid w. CPR, handle weapons and hand-to-hand combat and educate their clients on the same subjects. The list goes on, depending on clients work environment.

Protecting a Prince: The Unsung Heroes Behind the Purple Curtain

Personal Protection Jobs

When we think of Prince, we often picture the musical genius on stage, captivating audiences with his unparalleled talent.

But behind every great artist stands a team of dedicated professionals working tirelessly to ensure their safety and success.
For Prince, this meant a select brotherhood of bodyguards who protected him throughout his career.

These men worked in the shadows, rarely receiving public recognition for their crucial role in Prince’s life and career.
As a former member of this elite group (Prince’s fourth bodyguard), I want to shed light on these unsung heroes who played a major part in Prince’s success.

Contrary to popular belief, Charles “Big Chick” Huntsberry was not Prince’s first bodyguard.

That honor belongs to Ross “Rosie” Licata, who protected the young artist in the early days of his career. Big Chick, my mentor, would later join the team and become one of Prince’s most recognizable protectors.
Over the years, Prince employed over 20 bodyguards, each bringing their own unique skills and personalities to the job.

From Wally Safford and Gilbert Davison to Aaron Liepins and C.G. Chilton, these men formed a tight-knit group dedicated to keeping Prince safe while allowing him the freedom to create and perform.
Interestingly, Prince’s security team was a diverse group in terms of experience.

Some, like myself, came to the job with no prior protection experience, learning on the job and growing into the role.
Others were seasoned protection veterans or came from law enforcement backgrounds.

This mix of perspectives and skills created a well-rounded team capable of handling any situation.

The job of protecting Prince was not just about physical security. It required a deep understanding of the artist’s needs, habits, and creative process. We had to be invisible when necessary, yet always alert and ready to act.

Our duties ranged from crowd control at concerts to managing overzealous fans and ensuring Prince’s privacy in his most vulnerable moments.
We also had to deal with more serious threats, including death threats from religious zealots who opposed Prince’s provocative image and lyrics.

Some notable bodyguards who served Prince include:

Gilbert Davison, who later became Prince’s manager and president of Paisley Park
Duane Nelson, Prince’s half-brother, who protected him for many years.
Kirk Johnson, a longtime friend who also served as Prince’s drummer and estate manager.

These men, along with many others, formed a protective circle around Prince that allowed him to focus on his art without worrying about his safety or privacy.

They were more than just employees; they were confidants, friends, and in some cases, family.

The life of a bodyguard for a superstar like Prince was not easy. It meant long hours, constant travel, and being away from our own families.
But it also provided us with a front-row seat to musical history and the opportunity to work with one of the greatest artists of our time.

As we remember Prince’s legacy, let’s also take a moment to appreciate the men who worked tirelessly behind the scenes to make his career possible.
Prince’s bodyguards were an essential part of his success story from the early days with Rosie Licata to the final years with Kirk Johnson.

To my fellow bodyguards who served Prince over the years: your dedication, professionalism, and sacrifice did not go unnoticed. You may not have stood in the spotlight, but your contributions to Prince’s life and career were immeasurable. This article is dedicated to you, the unsung heroes who protected a Prince.

Here’s the full list of Prince’s protectors over the years:

1. Ross (Rosie) Licata
2. Charles (Big Chick) Huntsberry
3. Wally Safford
4. Harlan (Hucky) Austin
5. Gilbert Davison
6. William (Bill) Snouffer
7. Duane Nelson
8. Derrick Henry
9. Joey Guzman
10. Donald Cartwright
11. Tracy Jacobs
12. C.G. Chilton
13. Aaron Freeman
14. Aaron Liepins
15. Andre Augustine
16. Earl Gabbidon
17. Trevor Allen
18. Raul Sandoval
19. Zachery (Scott) March
20. Nasser Mercalfe
21. Chris (Romeo) Gaither
22. Julius Yancey
23. Kirk Johnson

These individuals played a unique role in protecting and supporting Prince throughout his legendary career. Those who knew Prince best will always remember their dedication and service.

Are you looking to propel your protection career to new heights? Discover a wealth of resources designed to guide you through the complexities of the EP industry.

Whether you want to enhance your skills, stay ahead of the latest trends, or find innovative solutions to security challenges, we’ve got you covered. Click on the links below to explore and unlock the potential for your professional growth today.

Harlan Austin
Executive Protection Books
Professional Services

Stand Firm on Your Worth: Never Lower Your Rates

Career Advice, Hucky Austin

Understanding the Impact of Rate Reductions

I hate to break it to you, but when it comes to leveling up your income in executive protection, there are no shortcuts or fancy tricks to making more money; the key is simple—never drop your rates.

This principle may seem straightforward, yet any veteran of the executive protection industry understands the constant temptations to lower fees. However, yielding to these pressures initiates a cascade of challenges that block the path to enhancing your future earnings.

.Although the concept may appear simple, experienced individuals in this industry recognize the compelling rationale behind reducing fees. Yet, this action triggers a series of obstacles that impede progress toward increased future profits.

Building Trust Through Pricing Integrity

Upholding your pricing integrity safeguards your market worth and demonstrates a dedication to excellence and professionalism. It attracts discerning clients who appreciate and are prepared to invest in top-tier service.

Many of us have felt let down after buying something at its original price, only to discover the same item being sold by the same seller for a much lower price shortly afterward.

When this happens, it doesn’t take much to figure out that the seller was offering the item far above market value in the first place. Whenever this happens, you immediately feel taken advantage of. This is the same thing that occurs in the minds of your clients when they realize your rates are always open to a downward adjustment.

This is true when your client is the one who manages to negotiate a better rate with you and when they hear of another client getting a better rate for the same service.

Validating Your Worth: Justifying Your Rates in Executive Protection

The second problem with cutting your rates is that it sends a signal to your client that you

are not worth the money you charge. Again, think of this as a consumer. People selling a superior product or service do not have to drop their prices; they know their product is worth the money, and they know their customers will pay a fair price.

This is not arrogance; this is confidence. Clients may not always enjoy paying for services rendered, but they appreciate knowing they are getting good value for the money they spend on personal protection. When you stick to your guns, you are telling your client that your services are worth every penny you charge.

Another reason for standing firm is that when you agree to accept less for your services, you tell your client you are desperate. The problem with being desperate is that it indicates no one else would want to hire you.

This is the wrong message to send to a client who is counting on you to keep them safe. It’s a little bit like shopping for a bullet-resistant vest: the shopkeeper is uncompromising on his price for the first three you look at, but he is more than willing to bargain on the fourth vest.

Anyone who values their life would not pay for the fourth vest, and you would probably not wear it even if the shopkeeper gave it away for free.

The way to fix this problem is to do a good market analysis and price your services accurately for your market. Write up a solid business plan that explains why you are worth the rates you charge and includes honest appraisals of your services compared with the competition within your market.

Bring value to your client, and be prepared to explain why you have priced your services as they are. Try not to be offended when they ask you to justify your fees, and this is your chance to shine and let them know what they are getting for their money.

List your certifications and the executive protection schools you have attended. Explain how your EMT certifications, language skills, marksmanship training, and other acumen benefit them. Once you determine your services’ fair price, stand firm and show your client that you are worth the investment.

Are you looking to propel your protection career to new heights? Discover a wealth of resources designed to guide you through the complexities of the EP industry.

Harlan Austin
Executive Protection Books
Professional Services

6 Reasons Why You’re Not Working

In the evolving landscape of executive protection (EP), the strategies for finding and securing work have significantly shifted since 2008. The introduction of social media platforms, especially LinkedIn, has opened new avenues for networking and employment opportunities. As we revisit the essential reasons that might be hindering EP professionals from working, it’s crucial to integrate modern job-seeking techniques with traditional persistence and skill enhancement.

1. Weak Executive Protection Foundation

In an era where EP specialists are expected to be professionally trained, simply having a formidable presence is no longer sufficient. Quality training and certification from reputable institutions are indispensable. Your resume must reflect a strong foundation in EP to stand out. Continuous education is not just an investment in your career but a necessity to remain competitive and competent.

2. You’re Not Conducting Due Diligence

Sending out resumes without researching the recipient is like shooting in the dark. In today’s competitive job market, understanding the companies or individuals you’re applying to is crucial. Tailor your applications and demonstrate your knowledge of their needs and challenges. This proactive approach shows your dedication and can significantly increase your chances of securing an interview.

3. Where’s Your Tenacity?

Persistence is key in the EP field. A single well-executed job can open doors and pave the way for future opportunities. Emulate the tenacity of successful individuals who never gave up despite numerous rejections. Your resilience and determination to succeed, coupled with professionalism and the right attitude, will set you apart in this competitive industry.

4. No Network

Networking is paramount in the executive protection industry, where many opportunities arise through word-of-mouth and personal connections. Surprisingly, many EP professionals overlook the power of LinkedIn for networking and job searches. A well-crafted LinkedIn profile can serve as a dynamic resume, showcasing your skills, experiences, and professional interests to potential employers and peers. Engaging with the EP community on LinkedIn, sharing insights, and participating in discussions can significantly enhance your visibility and prospects in the industry.

5. Creativity in Your Protection Pursuits

Thinking outside the box is essential when traditional job-seeking methods don’t yield results. Explore unconventional avenues to demonstrate your skills and make connections. Whether through volunteering for high-profile events or offering your expertise in unique settings, distinguish yourself by how you approach potential clients and opportunities. Remember, your resume gets you the interview, but your performance and creativity in the interview get you the job

6. Reinvent Yourself

Adaptability is crucial, especially in challenging times. Expanding your skill set, embracing temporary roles, and being open to learning can lead to unexpected opportunities. Reflect on your career path and consider how you can reframe your experience and skills to meet the current demands of the EP market. Continuous self-improvement and willingness to step out of your comfort zone are vital for long-term success.

Conclusion: Embracing Change and Opportunity in Executive Protection

The landscape of executive protection is continually evolving, with new challenges and opportunities emerging in the digital age. Integrating traditional virtues of tenacity, networking, and skill enhancement with modern strategies like social media presence, especially on LinkedIn, is crucial for today’s EP professionals. By embracing change, continuing to learn, and leveraging every available tool, including the vast networking possibilities of LinkedIn, you can navigate the competitive job market more effectively. Remember, the journey to success in executive protection is both a marathon and a sprint, requiring persistence, creativity, and adaptability every step of the way.

Are you looking to propel your protection career to new heights? Discover a wealth of resources designed to guide you through the complexities of the EP industry.

Harlan Austin
Executive Protection Books
Professional Services

Shortage of Female Bodyguards

Executive Protection Articles, Hucky Austin

Female Bodyguards

In recent years, a shortage of female bodyguards among female celebrities has surged, highlighting a significant shift within the executive protection industry. Despite this increasing demand, the field remains predominantly male, accentuating the scarcity of female bodyguards available. This shortage can be attributed to enduring stereotypes and the historical perception that physical stature is paramount in protective services.

Contrary to the outdated belief that effectiveness in the role of a bodyguard is measured by physical strength alone, the essence of executive protection lies in preemptive strategy and the ability to avert confrontations. The required skill set extends beyond physical capabilities, including threat assessment, conflict resolution, and tactical planning. Given these requirements, there is no justifiable basis to doubt women’s competence in fulfilling these roles effectively.

The industry’s slow integration of women can also be traced back to its traditional recruitment pools, which have been heavily skewed towards sectors like law enforcement, military, and martial arts—historically male-dominated areas. However, as these fields begin to see greater gender diversity, the potential for women to excel in executive protection roles becomes increasingly apparent.

Female bodyguards offer a unique blend of skills that are highly valued in the realm of executive protection. Beyond the competencies shared with their male counterparts in self-defense, weapons handling, and tactical operations, women are often recognized for their exceptional listening skills, intuitive judgment, and adeptness in negotiation and conflict de-escalation.

Celebrities with female bodyguards

Many female celebrities prefer the less conspicuous presence of a female bodyguard, seeking an individual who blends seamlessly into their environment, thus minimizing the intrusion into their personal lives. This preference underscores the importance of an effective and discreet protective detail.

Despite the shortage of female bodyguards, a recognition of their value and the expanding opportunities within the sector, female bodyguards remain relatively rare. This scarcity, however, positions those in the field to command lucrative engagements, reflecting the specialized skills and unique advantages they bring to executive protection services.

As the executive protection industry evolves, it is imperative to continue challenging and dismantling the stereotypes that have historically hindered the inclusion of women. Encouraging a more diverse pool of candidates enriches the field with a broader range of skills and perspectives and better serves the varied needs of those requiring protection. The future of executive protection lies in recognizing and harnessing the unique strengths of all its professionals, irrespective of gender.

If you’re looking for a resource for more information, check out my podcast, The

Bodyguard Insider. It’s available on Apple Podcasts and Spotify. Through The Bodyguard Insider, you’ll gain access to insights, stories, and advice from industry experts, experienced bodyguards, and those who’ve navigated the path you’re on.

It’s a valuable tool for anyone serious about advancing their career in executive protection and becoming a proficient private bodyguard. Join us as we delve into the intricacies of the security world, offering you the knowledge and inspiration you need to succeed.

How to Become a Private Bodyguard: An 11-Point Guide

Private Bodyguard

In the early 2000s, I was downtown, sharing a moment with a good friend, when an encounter brought my past into the present. An individual recognized me from my days as a bodyguard for the Artist Prince.

Approaching with curiosity and determination, he expressed his desire to enter the game of executive protection. He was keen on becoming a private bodyguard for a celebrity. I shared a quick elevator pitch on achieving that dream, which sparked even more interest in his eyes.

As he walked away, my friend turned to me, puzzled, and asked, “What are you doing?” I was confused at first, “What do you mean?” I responded. He elaborated, “Giving him information on how to become a bodyguard.

Maybe you should consider writing or putting together a blog to disseminate this information to a larger group of people instead of one or two at a time.” At that moment, I didn’t even know what a blog was. But that conversation planted a seed that eventually led me to figure it out and share my knowledge and experiences with those aspiring to become private bodyguards.

Entering the realm of executive protection and becoming a private bodyguard is a journey that requires more than just a desire to protect. Based on conversations with several executive protection company owners and my experiences, becoming a trusted private bodyguard involves a blend of formal training, real-world application, and an unwavering commitment to professionalism. Here’s an 11-point guide tailored to provide actionable steps for aspiring private bodyguards:

What You Should Know When Looking for Personal Protection

Protecting a Prince: The Unsung Heroes Behind the Purple Curtain

Stand Firm on Your Worth: Never Lower Your Rates