I am a fan of Lisa Irby’s blog 2 Create a Website, and frequently check her site to see what she’s got to say.
In her post Lazy People, she shares her thoughts on laziness and it really, really struck a chord for me.
I must tell you, I have a pet peeve; poorly written or form letters. Sending the wrong letter in haste can do more harm than good. Don’t be lazy.
Be sure to check the appropriateness of your letter to its recipient. It appears that many individuals wishing to obtain employment in the executive protection field are failing to conduct due diligence. “Due diligence” means conducting the advance work and investigation required to craft a suitable cover letter to a particular individual or firm. The cover letter is the very first impression that you are making on an individual who is doing the hiring. If you cannot provide an appropriate and suitable cover letter, you have already failed your first detail. You simply will not be contacted for an interview.