Bodyguard Careers

Bodyguard Careers is an informational site with the purpose of providing bodyguards with all the information and tools necessary to succeed in the executive protection industry.

Stand Firm on Your Worth: Never Lower Your Rates

Career Advice, Hucky Austin

Understanding the Impact of Rate Reductions

I hate to break it to you, but when it comes to leveling up your income in executive protection, there are no shortcuts or fancy tricks to making more money; the key is simple—never drop your rates.

This principle may seem straightforward, yet any veteran of the executive protection industry understands the constant temptations to lower fees. However, yielding to these pressures initiates a cascade of challenges that block the path to enhancing your future earnings.

.Although the concept may appear simple, experienced individuals in this industry recognize the compelling rationale behind reducing fees. Yet, this action triggers a series of obstacles that impede progress toward increased future profits.

Building Trust Through Pricing Integrity

Upholding your pricing integrity safeguards your market worth and demonstrates a dedication to excellence and professionalism. It attracts discerning clients who appreciate and are prepared to invest in top-tier service.

Many of us have felt let down after buying something at its original price, only to discover the same item being sold by the same seller for a much lower price shortly afterward.

When this happens, it doesn’t take much to figure out that the seller was offering the item far above market value in the first place.  Whenever this happens, you immediately feel taken advantage of.  This is the same thing that occurs in the minds of your clients when they realize your rates are always open to a downward adjustment.

This is true when your client is the one who manages to negotiate a better rate with you and when they hear of another client getting a better rate for the same service.

Validating Your Worth: Justifying Your Rates in Executive Protection

The second problem with cutting your rates is that it sends a signal to your client that you

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are not worth the money you charge.  Again, think of this as a consumer.  People selling a superior product or service do not have to drop their prices; they know their product is worth the money, and they know their customers will pay a fair price.

This is not arrogance; this is confidence.  Clients may not always enjoy paying for services rendered, but they appreciate knowing they are getting good value for the money they spend on personal protection.  When you stick to your guns, you are telling your client that your services are worth every penny you charge.

Another reason for standing firm is that when you agree to accept less for your services, you tell your client you are desperate.  The problem with being desperate is that it indicates no one else would want to hire you.

This is the wrong message to send to a client who is counting on you to keep them safe. It’s a little bit like shopping for a bullet-resistant vest: the shopkeeper is uncompromising on his price for the first three you look at, but he is more than willing to bargain on the fourth vest.

Anyone who values their life would not pay for the fourth vest, and you would probably not wear it even if the shopkeeper gave it away for free.

The way to fix this problem is to do a good market analysis and price your services accurately for your market. Write up a solid business plan that explains why you are worth the rates you charge and includes honest appraisals of your services compared with the competition within your market.

Bring value to your client, and be prepared to explain why you have priced your services as they are.  Try not to be offended when they ask you to justify your fees, and this is your chance to shine and let them know what they are getting for their money.

List your certifications and the executive protection schools you have attended.  Explain how your EMT certifications, language skills, marksmanship training, and other acumen benefit them.  Once you determine your services’ fair price, stand firm and show your client that you are worth the investment.

Are you looking to propel your protection career to new heights? Discover a wealth of resources designed to guide you through the complexities of the EP industry.

Whether you want to enhance your skills, stay ahead of the latest trends, or find innovative solutions to security challenges, we’ve got you covered. Click on the links below to explore and unlock the potential for your professional growth today.

Harlan Austin
Executive Protection Books
Professional Services

6 Reasons Why You’re Not Working

Featured Articles, Hucky Austin

Bodyguard in an office building interviewing for a job
Protection Specialist

6 Reasons Why You’re Not Working

In the evolving landscape of executive protection (EP), the strategies for finding and securing work have significantly shifted since 2008. The introduction of social media platforms, especially LinkedIn, has opened new avenues for networking and employment opportunities. As we revisit the essential reasons that might be hindering EP professionals from working, it’s crucial to integrate modern job-seeking techniques with traditional persistence and skill enhancement.

1. Weak Executive Protection Foundation

In an era where EP specialists are expected to be professionally trained, simply having a formidable presence is no longer sufficient. Quality training and certification from reputable institutions are indispensable. Your resume must reflect a strong foundation in EP to stand out. Continuous education is not just an investment in your career but a necessity to remain competitive and competent.

2. You’re Not Conducting Due Diligence

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Sending out resumes without researching the recipient is like shooting in the dark. In today’s competitive job market, understanding the companies or individuals you’re applying to is crucial. Tailor your applications and demonstrate your knowledge of their needs and challenges. This proactive approach shows your dedication and can significantly increase your chances of securing an interview.

 

3. Where’s Your Tenacity?

Persistence is key in the EP field. A single well-executed job can open doors and pave the way for future opportunities. Emulate the tenacity of successful individuals who never gave up despite numerous rejections. Your resilience and determination to succeed, coupled with professionalism and the right attitude, will set you apart in this competitive industry.

4. No Network

Networking is paramount in the executive protection industry, where many opportunities arise through word-of-mouth and personal connections. Surprisingly, many EP professionals overlook the power of LinkedIn for networking and job searches. A well-crafted LinkedIn profile can serve as a dynamic resume, showcasing your skills, experiences, and professional interests to potential employers and peers. Engaging with the EP community on LinkedIn, sharing insights, and participating in discussions can significantly enhance your visibility and prospects in the industry.

5. Creativity in Your Protection Pursuits

Thinking outside the box is essential when traditional job-seeking methods don’t yield results. Explore unconventional avenues to demonstrate your skills and make connections. Whether through volunteering for high-profile events or offering your expertise in unique settings, distinguish yourself by how you approach potential clients and opportunities. Remember, your resume gets you the interview, but your performance and creativity in the interview get you the job

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6. Reinvent Yourself

Adaptability is crucial, especially in challenging times. Expanding your skill set, embracing temporary roles, and being open to learning can lead to unexpected opportunities. Reflect on your career path and consider how you can reframe your experience and skills to meet the current demands of the EP market. Continuous self-improvement and willingness to step out of your comfort zone are vital for long-term success.

Conclusion: Embracing Change and Opportunity in Executive Protection

The landscape of executive protection is continually evolving, with new challenges and opportunities emerging in the digital age. Integrating traditional virtues of tenacity, networking, and skill enhancement with modern strategies like social media presence, especially on LinkedIn, is crucial for today’s EP professionals. By embracing change, continuing to learn, and leveraging every available tool, including the vast networking possibilities of LinkedIn, you can navigate the competitive job market more effectively. Remember, the journey to success in executive protection is both a marathon and a sprint, requiring persistence, creativity, and adaptability every step of the way.

Are you looking to propel your protection career to new heights? Discover a wealth of resources designed to guide you through the complexities of the EP industry.

Whether you want to enhance your skills, stay ahead of the latest trends, or find innovative solutions to security challenges, we’ve got you covered. Click on the links below to explore and unlock the potential for your professional growth today.

Harlan Austin
Executive Protection Books
Professional Services

 

 

 

Shortage of Female Bodyguards

Executive Protection Articles, Hucky Austin

Asian female bodyguard standing post outside wearing dark sunglasses
Female Bodyguard

Female Bodyguards

In recent years, a shortage of female bodyguards among female celebrities has surged, highlighting a significant shift within the executive protection industry. Despite this increasing demand, the field remains predominantly male, accentuating the scarcity of female bodyguards available. This shortage can be attributed to enduring stereotypes and the historical perception that physical stature is paramount in protective services.

Contrary to the outdated belief that effectiveness in the role of a bodyguard is measured by physical strength alone, the essence of executive protection lies in preemptive strategy and the ability to avert confrontations. The required skill set extends beyond physical capabilities, including threat assessment, conflict resolution, and tactical planning. Given these requirements, there is no justifiable basis to doubt women’s competence in fulfilling these roles effectively.

The industry’s slow integration of women can also be traced back to its traditional recruitment pools, which have been heavily skewed towards sectors like law enforcement, military, and martial arts—historically male-dominated areas. However, as these fields begin to see greater gender diversity, the potential for women to excel in executive protection roles becomes increasingly apparent.

Female bodyguards offer a unique blend of skills that are highly valued in the realm of executive protection. Beyond the competencies shared with their male counterparts in self-defense, weapons handling, and tactical operations, women are often recognized for their exceptional listening skills, intuitive judgment, and adeptness in negotiation and conflict de-escalation.

Celebrities with female bodyguards

Many female celebrities prefer the less conspicuous presence of a female bodyguard, seeking an individual who blends seamlessly into their environment, thus minimizing the intrusion into their personal lives. This preference underscores the importance of an effective and discreet protective detail.

Despite the shortage of female bodyguards, a  recognition of their value and the expanding opportunities within the sector, female bodyguards remain relatively rare. This scarcity, however, positions those in the field to command lucrative engagements, reflecting the specialized skills and unique advantages they bring to executive protection services.

As the executive protection industry evolves, it is imperative to continue challenging and dismantling the stereotypes that have historically hindered the inclusion of women. Encouraging a more diverse pool of candidates enriches the field with a broader range of skills and perspectives and better serves the varied needs of those requiring protection. The future of executive protection lies in recognizing and harnessing the unique strengths of all its professionals, irrespective of gender.

If you’re looking for a resource for more information, check out my podcast, The

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Bodyguard Insider. It’s available on Apple Podcasts and Spotify. Through The Bodyguard Insider, you’ll gain access to insights, stories, and advice from industry experts, experienced bodyguards, and those who’ve navigated the path you’re on.

It’s a valuable tool for anyone serious about advancing their career in executive protection and becoming a proficient private bodyguard. Join us as we delve into the intricacies of the security world, offering you the knowledge and inspiration you need to succeed.

How to Become a Private Bodyguard: An 11-Point Guide

Featured Articles

Cartoon character of a Private bodyguard wearing an all-black suit and black sunglasses with a black background.
Private Bodyguard

Private Bodyguard

In the early 2000s, I was downtown, sharing a moment with a good friend, when an encounter brought my past into the present. An individual recognized me from my days as a bodyguard for the Artist Prince.

Approaching with curiosity and determination, he expressed his desire to enter the game of executive protection. He was keen on becoming a private bodyguard for a celebrity. I shared a quick elevator pitch on achieving that dream, which sparked even more interest in his eyes.

As he walked away, my friend turned to me, puzzled, and asked, “What are you doing?” I was confused at first, “What do you mean?” I responded. He elaborated, “Giving him information on how to become a bodyguard.

Maybe you should consider writing or putting together a blog to disseminate this information to a larger group of people instead of one or two at a time.” At that moment, I didn’t even know what a blog was. But that conversation planted a seed that eventually led me to figure it out and share my knowledge and experiences with those aspiring to become private bodyguards.

Entering the realm of executive protection and becoming a private bodyguard is a journey that requires more than just a desire to protect. Based on conversations with several executive protection company owners and my experiences, becoming a trusted private bodyguard involves a blend of formal training, real-world application, and an unwavering commitment to professionalism. Here’s an 11-point guide tailored to provide actionable steps for aspiring private bodyguards:

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Becoming An Elite Executive Security Specialist

Featured Articles, Hucky Austin

40-year-old Asian male in a black T-shirt and tan 501 tactical pants running
Executive Security Specialist

 

Executive Security Specialist

Let me tell you, without an ounce of doubt, that stepping into the world of executive security as an Executive Security Specialist demands nothing short of exceptional training. Reflecting on my time as Prince’s bodyguard, the wisdom I gleaned from seasoned professionals echoed unanimously: invest in your training.

This caliber of specialized training not only distinguishes you from those with mere military or police backgrounds but elevates you in this highly competitive field. Remember, appointing someone lacking professional training isn’t just a risk—it’s a potential liability.

Cast your mind back to an incident some years back, where a renowned basketball icon relied on his circle for protection. An altercation ensued, leading to untrained personnel causing harm and incurring significant financial and reputational damage. It’s a stark reminder that the role of an Executive Security Specialist is not to be underestimated.

Now, let’s set the record straight—when it comes to becoming a certified Executive Security Specialist, the path isn’t paved with official certifications like those you’d find in medical or legal professions.

There are no standardized tests or government-regulated benchmarks to clear. Some educational outfits might boast accreditation, teaching the nitty-gritty of licensing, firearms, and use-of-force laws. However, understand this: completing a program doesn’t bestow a universally recognized certification.

In the executive protection (EP) sphere within the U.S., such a regulatory body doesn’t exist. Those of us who are seasoned in the craft know this. The term “certified” often serves as a reassurance to potential employers or a marketing hook for newcomers rather than a reflection of regulated standards.

However, seeing a resume adorned with coursework from a reputable Executive Security Specialist training program does catch my eye. By reputable, I’m talking about programs helmed by individuals whose own careers in executive security are nothing short of exemplary.

These are the educators who bring real-world experience and expertise to the table. As we venture further into this discussion, I’ll share my top recommendations for Executive Security Specialist training programs, considering crucial factors like location, cost, coursework, and reputation.

That said, seeing Bodyguard Training from a reputable school on an individual’s resume is certainly meaningful. By reputable, I mean a bodyguard school that is run by individuals who themselves have stellar credentials and years of experience in the business. At the end of this post, you will find our top picks.

There are several important factors to consider when selecting an EPS training program.

  • Location
  • Price
  • Coursework
  • Reputation

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More Than Muscle: The Comprehensive Bodyguard Job Description

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Picture of a bodyguard standing in a hotel lobby wearing a dark color suit with sunglasses waiting for a client
Bodyguard

Bodyguard Duties

This is a bodyguard job description for individuals looking to get into the field of executive protection. In personal security and protection, titles such as executive protection specialist, close protection officer, or bodyguard are often used interchangeably.

However, the essence of their role remains consistent—a steadfast commitment to the safety and security of individuals under their watch. “More Than Muscle: The Comprehensive Bodyguard Job Description” looking into the multifaceted nature of this critical profession, revealing the depth and breadth of responsibilities that go beyond mere physical strength and intimidation.

A bodyguard’s job is both an art and a science, requiring a blend of sharp instinct, strategic foresight, and a nuanced understanding of human behavior. These professionals are tasked with safeguarding high-profile individuals—including celebrities, business executives, politicians, and others who may face heightened security risks.

Their primary goal is to ensure their client’s physical safety and well-being, employing various tactics to identify, assess, and neutralize potential threats before they manifest into real danger.

This introduction sets the stage for an in-depth exploration of the bodyguard’s role, from the fundamental skills needed to succeed in the field to the complex strategies employed to maintain a secure environment.

Whether you’re considering a career in executive protection or simply curious about what goes on behind the scenes, this article offers a comprehensive look at what it truly means to be a bodyguard in today’s high-stakes world.

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