Ten Ways To Gain A Competitive Advantage In The Bodyguard Industry
Being a bodyguard is grueling work, it’s tedious and sometimes weary. Day-after-day of relentless focus and dedication to your client’s safety. Bodyguarding is how you pay your bills. If you don’t remain competitive, you may not survive. This article will help you turn your hard work into better results and give you a competitive edge in the business.
1. Uncompromising service quality. Refuse to compromise your bodyguard service to your clients. Work for the ultimate combination of client service and protective performance. Show your clients and the bodyguard world what you are really capable of in the way of superior performance levels.
2. Make it your mission to be prepared. Your assignment preparation is the prime time to workout the problems and the kinks. Time spend on assignment prep includes advance work, manpower scheduling, flight and hotel bookings, etc. However, take the time to prepare yourself mentally as well for the assignment so you can provide the best bodyguard experience possible to your clients. This preparation time you give yourself will dramatically increase your competitive advantage and help you provide the best bodyguard service humanly possible.
3. Conduct a competitor assessment. Look at the strengths and the weaknesses of the bodyguard competitors in your area. Look at your competitor’s services, personnel, background and clients. See how you can better your bodyguard services to compete with the top dogs in your area and ultimately stay ahead of your present competition by out-performing them in certain areas. However, do not become obsessed with what your competitors are doing or saying. You should only care about providing the absolute best bodyguard service with competitive rates, comprehensive protective coverage and unprecedented customer service. You should consider your competitors as “friendly rivals” never enemies.
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